“If you always do what you always did, you’ll always get what you always got.”
Henry Ford
How many experiments are you running in your accounts?
No, seriously. I want to know.
With all the changes in the Google Ads platform, we can’t permit ourselves to not be testing.
Ask yourself: what experiment can I come up with that would validate/falsify the value of X?
Insert any of these: switch to pure broad match, Hagakure structure, 20% change in tROAS or tCPA setting, adding one more RSA to every ad group, add custom intent audiences…
– Nils