With all the changes going on in our industry, it is pretty easy to lose track and get lost.
“iOS 14 — what will it do to our conversion tracking?”
“Data-driven attribution — can we still trust the numbers?”
“Performance max campaigns — how to seriously compare results to our current setups?”
“What bidding strategy to choose?”
“How to not waste too much spend with the new keyword matching and broad match?”
You might even question yourself, “Am I still fit for this job?”
Whenever you get imposter syndrome, here’s a quick fix:
Provide some second opinions or do some account audits.
You’ll be surprised at the amount of crap you’ll discover that YOU can turn around in no time.
– Nils