Do you want to pay less for existing customers?
If so, good news: Google’s Smart Shopping campaigns now allow you to prioritize _new_ customer acquisition over selling products to existing customers.
This feature will be available for Performance Max campaigns as well, sometime in the next few months.
If you’re new to this feature, be sure to check it out: https://support.google.com/google-ads/answer/9918441?hl=en
Today, I noticed a Conversion action setting that you need to change to help Google discriminate between existing customers and new customers.
Go to Conversions > Settings and change these settings:
You can select any audience from the Audience Manager — i.e., you can upload a Customer Match list of your existing customers and then select the list.
So, if you are running Smart Shopping and want to prioritize _new_ customer acquisition over selling products to existing customers, change these settings now. It only takes 5 minutes!
– Nils
PS: Beware of the inflated conversion value of the new customers if you use this feature. More entertaining thoughts on this by our friend PPC Kirk -> https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns