This morning, my inbox surprised me with a message that I had to read 3 times. It made me laugh and cry at the same time.
Here it is (I faked his name for privacy reasons):
Hey Nils,
[…]
I have been working as a fake Google Ads specialist for 9 months by only running Smart Shopping for some retail clients.
I want to learn how to manage Google Ads properly and become a real PPC specialist. What should I do?
Jake
Seriously, what should I tell him?
– Nils