I’m not really sure what to think of this script, so I’m curious to learn your thoughts.
Background: When you don’t provide your own video in a PMax Asset Group, Google will automatically create one for you. This allows Google to show ads on YouTube for your PMax campaigns.
Problem: These auto-generated videos are mostly of soul-destroying quality and/or generate clicks with little value. Also, some of us don’t want to run ads on YouTube at all. Unfortunately, PMax does not currently provide a way to opt-out of video ads.
Solution: Last week, long-time list member and Google Ads Scripts fan Lyubomir Popov shared a script for removing auto-generated videos from your PMax campaigns.
Here’s the link: https://docs.google.com/document/d/11EnTsOHNlctimmD5HUPiFBr-2GOzlvBwiWD-5xVAtiM/view
The script basically checks for automatically-created YouTube videos and removes them. That’s it.
Is it really that easy, though? Won’t Google simply regenerate new ones after you’ve deleted them?
I like the idea behind the script because it is a great example of how we can leverage the power of scripts to regain some control in the era of automation. At the same time, I am not sure this is the best way we could be fighting the machine.
What are your thoughts on this? I’d love to learn about them, and you can share them with me via email at nils@nilsrooijmans.com.
– Nils