Have you ever managed a project to implement Offline Conversion Tracking with one of your clients? And you are still alive?
If so, high five to you.
Implementing Offline Conversion Tracking nearly kills me every time. It’s a complex process, with many stakeholders and a lóóót of communication back and forth. Error-prone to the max…
I used to spend countless hours in Zoom meetings endlessly explaining the what, why, and how to different PPC specialists, web developers, CRM managers, and analytics maniacs. GCLIDs, hidden form fields, lead scoring, properly-formatted timestamps, FTP uploads… you name it.
Last time, I decided to try something different.
Enter the OCI Helper. It’s Google’s tool to support you with detailed steps, project management guidance, and communication with different stakeholders.
I highly recommend it for your next lead gen client!
Here’s the link: https://ocihelper.withgoogle.com/
– Nils
PS: Want to finally start writing your own Google Ads scripts?
Register today for my next “Google Ads Scripting Workshop for Beginners“.