Adding relevant search terms as new keywords in your account is a great way to grow your account.
The data in your search term reports is a gold mine for just that. Simply go into your search term report, find relevant search terms for which you would like to get more clicks, and add them as a keyword.
But here’s the thing: when you decide to add the keyword Google now defaults to making that keyword Broad match.
There used to be a dropdown match type selector where you could choose to make that added keyword Exact, Phrase, or Broad match before adding the keyword to your ad group. Google removed that match type selector and now you have to manually add the Exact or Phrase syntax which means extra, repetitive work.
We don’t like.
Luckily for us, this Chrome extension solves the issue by giving you the ability to:
– Select the match type per keyword when adding matched search terms
– Change the match type for all matched terms before adding, in bulk
WIN: Time savings AND reduced risk of making mistakes when trying to manually add the match type syntax.
Here’s the link: https://chrome.google.com/webstore/detail/google-ads-add-as-keyword/lohkmkohhglpgndcmobnpiekmkobgdkp
Go ahead and try it right now, it only takes 2 minutes!
– Nils