Fellow Dutch PPC friend Geert Groot showed absolute magic in a post on LinkedIn yesterday. Without any scripting knowledge, he was able to use ChatGPT to create this script for us.
[Google Ads Script] Alerts for new converting search terms
URL: https://gist.github.com/Xyborg/9cdcaf4d3980ec559bcc27c442e1c4b2
What it does: This script looks at the search term report and sends an email with converting search terms that aren’t yet added as keywords in your account.
Why you care: Adding converting search terms as keywords to your account allows for…
- higher CTR and improved quality score (especially when you are using Dynamic Keyword Insertion)
- higher quality clicks from your broad match keywords (because broad matching takes other keywords in the ad group into account)
- more relevant impressions, more converting clicks
Back in the days when Hagakure was a thing in account structures, I created sort of a similar script. My script automatically adds the converting search terms to the most relevant ad group before it sends a report. I still use it today, with great success, for many of my setups.
If you’re interested in adding that functionality, just ask ChatGPT to assist you. 🙂
Happy scripting!
– Nils