A few weeks ago I sent out an email listing the top 5 benefits for agency owners when it comes to using scripts. (Here’s a copy of it, for your convenience: https://nilsrooijmans.com/daily/why-agency-owners-love-scripts)
Good friend of the list Sanja Jovanovic (name shared with permission) replied with a lovely message that clearly illustrates one of the advantages :
“If it wasn’t for scripts, I wouldn’t have clients and ex-clients referring clients to me.
One of my fav clients had to cut the budget for external agencies so we’re not working together anymore, though I still have access to their account.
I use the new search term alert script and emailed them today to check in and say they are paying $700 per click for a competitor search term and they should look into expanding their negative keyword lists.
The feedback was greatly appreciated. I firmly believe they will be back as soon as they get more funding.“
Question for other agency owners: have you experienced similar benefits from using scripts lately?
Oh, and here’s the link to the script Sanja mentioned:
https://nilsrooijmans.com/google-ads-script-trending-search-terms/
– Nils