Swen taught me a valuable lesson today:
“Step, Step, Step, Pause”
I was trying to replicate his moves. Him being my salsa teacher.
(Surely you’ll understand, no link to a video recording here. At least not yet!)
His lesson reminded me of my answer to a very common question:
“How to test different bidding strategies for a Google Ads campaign?”
My answer dances to the same rhythm as Swen’s advice.
Step 1: Create a campaign experiment and change the bid strategy setting in your experiment to the thing you want to test (i.e., different strategy, or different target).
Step 2: Sync the experiment (Trial) with your original (Base) campaign. This way, changes you make in your Base campaign will automatically be included in your experiment.
Step 3: Schedule the experiment to run for at least 6 times the median of your conversion lag AND at least 14 days.
Step 4: Wait.
That last step will give your bidding strategy the time to find its rhythm, just like Swen helped me find mine.
– Nils