Here’s a little-known Google Ads feature that is actually quite useful: campaign-level headlines and descriptions.
Google says:
“Campaign-level headlines and descriptions can be scheduled if you have assets that you want to show during a specific time period.
Additionally, these assets can be pinned to certain positions if you want to ensure they show“
I absolutely love this feature, because:
1. You can easily schedule assets to show across all ad groups inside a campaign. Think: promotional messaging that has a specific start and end date, you can schedule them in advance!
2. It is great for headlines and descriptions that need frequent updating across RSAs. No more manually editing many ads in multiple ad groups when you enable/disable promotions!
Here’s a 9-minute video by our PPC friends from Paid Media Pros that clearly explains this great feature and how to use it:
https://www.youtube.com/watch?v=m35xGQjTFpE (play at double the speed)
If you haven’t used them thus far, I highly recommend checking them out. It only takes 10 minutes and I am sure you will benefit from using them in the near future.
– Nils