“How will learning Adwords Scripts progress my career?”
That’s a no brainer. Adwords Scripts increase your earning potential. Whether you’re an employee, freelancer or agency owner. Automating PPC tasks will enable you to dramatically increase your salary, or charge waaaay more $$$ for the same work that (thanks to scripts) requires less time, less people.
Also, using Adwords Scripts you’ll enjoy your work more.
“Why would I go over all the trouble of setting up an Adwords Script in the first place?”
Great question. Asking the “Why” before the “What” and “How” keeps us on track. It helps us focus on the stuff that really matters when we take on a new project. Learning how to use Adwords Scripts is no exception.
Also, there are a lot of books on Adwords in general, however, none of them addresses Adwords Scripts in detail.
So, no book.
This is actually the reason I decided to write one myself (signup for my newsletter below for updates on the progress).
This does not mean you won’t be able to learn to use/edit/write Adwords Scripts today though!
Here are my tips on getting started today. With or without books.
2. Start fooling around with some basic Adwords Script examples
Learn about the concept of Iterators and Selectors. Start iterating over your own campaigns/ad groups and keywords. Report on some statistics. Log the results of your script and look at the results of what you are doing in Preview mode. Copy-paste some of the Google code samples and edit parts of the code. If you feel confident find some more prebuilt scripts to start screwing around with. Have some fun!
Codecademy looks like a great place for novices to start to learn and understand the language. But is it, really? And if so, how do you make the most out of it?
How to make the most out of Codecademy?
Here’s my advice on how to use Codecademy to get started learning Adwords Scripts.
Get started with the course and try to finish one lesson each day. Do all the exercises. This will keep you moving and motivated.
After finishing the course, celebrate! You just introduced yourself to one of the most powerful skills of current day digital marketers; programming. Go ahead, pop that bottle.
Well, as with everything in PPC, it depends. There are basically three ways to get started with scripts, and the best way for you depends on your specific situation.
Option 1: Copy-Paste publicly available scripts
Googling for scripts written by others is a perfect way to easily get you started in no time. You don’t have to figure everything out yourself and most scripts are easily modified/configured to your needs.
Gets you started quickly; just follow these instructions and you’ll have your first script running in less than 5 minutes.
Although there are many scripts out there, the set is limited. Once you get a feel for what is possible and realize scripts can do almost ANYTHING you’ll probably come up with use cases that aren’t covered by the free ones.
Many of the scripts that are freely available aren’t maintained and are not supported. This means the code can be out of date and or dysfunctional.
Black Box. If you simply copy-paste scripts without reading the code you don’t know what is really going on if you execute the script. Do you really trust the script to do only the things you want it do, and do nothing more?
That brings us to our next option.
Option 2: Write your own first and easy script
If you write your scripts yourself, you’ll definitely know what is going on. This is also a great way to start learning a new skill that potentially will skyrocket your career. (PPC skills + Automation skills = $$$)
Almost endless possibilities to automate many tedious, repetitive PPC tasks. Customized to your exact needs. You will be able to write/enhance/edit scripts to automate processes that are unique to your business.
You’re in full control; the scripts does exactly what you want it to do.
It’s FREE (well, sort of). The only expense is your time, not $.
It can be hard to come up with, and write Scripts yourself
Oh yes, you need to spend time maintaining the code, which can be tedious.
Option 3: Have someone else write one for you
Again, almost endless possibilities to automate many tedious, repetitive PPC tasks. Customized to your specific needs.