JavaScript (JS) is the language of Google Ads Scripts.
Now, in case you are wondering: You do not need to know JavaScript to start using Google Ads Scripts! That’s right, no need to do any coding yourself.
That being said, if you truly want to take advantage of all the advantages of Google Ads Scripts you will need at least of basic understanding of JS.
To start learning the basics of Javascript for Google Ads scripting, take these steps:
- FreeCodeCamp has good resources for learning the basics of JavaScript (and more). They’re also beginner-friendly, even if you’re not knowledgeable about HTML and CSS. I’d suggest you create an account on freeCodeCamp (it’s completely free) so you can save your progress with the lessons.
- Go through freeCodeCamp’s introductory lessons for basic JavaScript.
- Get started with the course and try to finish one lesson each day. Do all the exercises. This will keep you moving and motivated.
- Don’t pay too much attention to the web development side of JavaScript, focus on the syntax of the language and its basic concepts like variables, functions, control flows (if-then statements), loops (for-while loops), objects, and arrays.
- After finishing the course, celebrate! You just introduced yourself to one of the most powerful skills of current-day digital marketers; programming. Go ahead, pop that bottle.
Now that you’ve learned the basic concepts of JavaScript you’re ready to start playing around with different things inside the Google Ads Script editor. Install and run your first Google Ads script. Learn about Iterators and Selectors. Start iterating over your campaigns/ad groups and keywords. Log the results of your script and look at the results of what you are doing in Preview mode. Copy-paste some of the Google code samples and edit parts of the code. Once you’re ready for more advanced scripting, be sure to check out my list of resources you can use to learn JavaScript.
Happy scripting!
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