“You’re spending tons of my money every month, you better be damned proficient at what you do. Failure is not an option!”
Sounds familiar?
It’s a quote from a job interview conducted by a VP of Marketing. I was helping him out, recruiting an in-house PPC specialist earlier this year.
Yep. We’ve got a long way to go there. But that’s a different story (next to his style of management, failures are, of course, the only way to make the most out his ad spend).
His words did remind me though, of the importance of not completely f@#king up. Not making the mistakes that make us look like the incompetent idiot in the room.
Yet, that is just what I did. A couple of months ago. I f@#ked up.
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