Boosting your Google Ads Performance
Here’s a question for you:
For each of your Google Ads accounts, do you know (by heart) which gender performs best?
I don’t.
And after doing some analyses, now I know I should.
My analyses showed:
For many clients, Gender performance was sort of the same.
For some, the different Genders performed very differently.
And for a few the difference was very unexpected (and very actionable!).
Continue reading “Google Ads Script – Gender Bid Adjustment Suggestions”
Exporting PPC data for reporting or analyses is just horrible! For many of us, it’s a daily task that is fueling nightmares.
It takes way too many clicks and causes high blood pressures because of endlessly refreshing the slooooow loading interface.
Good news:
Exporting a single data report, only once, can easily be done via the Google Ads interface: you just need to find the download button at the right side of the report, then select “Google Sheets” to start the export.
Bad news:
If you need to export data from many different reports and different accounts every day, repeating this simple action over and over becomes tedious and can easily cost you countless hours per month.
But what if you had the data delivered to you automatically every day, via a link to a Google Sheet, one click away from within your daily mail? You could be spending all those wasted data-export-generation-hours on strategy or other tasks to help you grow your business.
Thankfully, you can automatically export almost all Google Ads data to Google Sheets by using a Google Ads script.
Here’s how:
Continue reading “How to Export Google Ads Data to Google Sheets, Using Scripts”
With TONs of scripts out there where do you even begin?!
Let me spare you the pain of endlessly searching for, installing and testing the best Google Ads scripts that came out in 2020. Here’s a list of my favorites.
Be sure to also check out my all-time list of over 300(!) Google Ads Scripts.
Google can no longer be trusted. At least not when it comes to managing your (daily) budgets.
If you feel this statement is true, continue reading.
Continue reading “Top 5 Google Ads Scripts to Manage and Monitor your Budget”
Opportunity comes from changes in the world.
The bigger the changes, the bigger the opportunity.
Search behavior is no exception.
Here’s a script to monitor how Google is matching new search terms to your keywords and what is changing in the search behavior of your audience.
Continue reading “Google Ads Script – Trending Search Terms”