Boosting your Google Ads Performance
What it does:
This Google Ads script provides a dashboard that displays a Quality Score chart and summary.
It will show the ‘Share of impressions’ and ‘Share of keywords’ per Quality Score.
The dashboard lets you drill down to accounts, campaigns, and ad groups. The bar chart and summary will show the data for your selection.
Continue reading “Google Ads Script Review – Quality Score Dashboard”
What it does:
The script creates charts in a Google Sheet that visualize the share of Brand versus Non-Brand traffic in your PMax campaigns.
Continue reading “Google Ads Script Review – PMax Brand Traffic Analyzer”
Script : Automated GPT Keyword Suggestions
What it does:
The script automates Keyword Research for your account.
It prompts Chat GPT to suggest new relevant keywords based on the top converting keywords in your account.
It will only suggest keywords that are not already in your account and adds them to a Google Sheet. The link to sheet is sent to your email.
The output will look something like this:
Why you care:
Adding new relevant keywords to your account is one of the best ways to grow performance. Thorough keyword research will give you these keywords, BUT it is very time-consuming and feels like being in a desert, with your motivation evaporating under the scorching sun. Having this task automated for you is like a thirst-quenching oasis.
Happy scripting!
Let’s talk PMax search terms…
You are a PPC Pro, so you LOVE your keywords, right?
Keywords are _the_ most powerfull signal of intent.
Keywords are great to target.
AND keywords are great to UNtarget (exclude/negate).
Adding negative keywords to our accounts is one of the best ways to reduce wasted ad spend and increase profits.
Yet Google’s Performance Max is making it very, VERY difficult for us to exlude these non-converting search terms that just give donations to the Bank Of Nowhere (aka Google’s shareholders).
Performance Max is a black box.
Extremely little data about its performance is shared with us via the Google Ads interface.
Even a simple report like clicks and conversions for PMax search terms has long been unavailable for us.
No More!
Luckily for us, the Google Ads API allows us to pull some more data from the Google Ads platform.
And we can use a script to do some nice things with this data!
Imagine having a Google Ads Script that alerts you every week on search terms that have had a significant amount of clicks, but ZERO conversions.
Every week you’ll recieve an email with a link to a Google Sheet that list all these non-converting search terms. Ready for you to exlude them in your campaigns.
Neat right?
That script is right here, free for you to use ->
Continue reading “Google Ads Script – Performance Max Non-Converting Search Term Alerts”
With TONS of scripts out there where do you even begin?!
Let me spare you the pain of endlessly searching for, installing, and testing the best Google Ads scripts that came out in 2023.
Here’s my list with the top 5 scripts of 2023, all ready to boost your PPC performance in 2024!
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