Are you tired of endlessly sifting through your search term reports?
With Google pushing broad match like a fitness coach demanding “just one more rep”,
and match types becoming more fuzzy than my memory of high school Greek,
we are all forced to monitor our search terms like a hawk, 24/7,
and negate all those completely irrelevant keyword matches that Google throws at us.
Not doing so inevitably brings unnecessary costs and low-quality clicks.
BUT, the amount of time needed to spend on Negative Keywords these days, just to block irrelevant searches is simply ridiculous.
It can easily take HOURS per week!
Before you know it, you’re turning into a full-time bouncer for irrelevant search traffic.
Not my ideal job (especially since I hardly reach 5’8″ / 1.76m);
I needed something that could punch above my own weight to fight all that off-target traffic.
So, how about we automate this monotony marathon of discovering search terms that waste our budget?
That’s exactly what I thought when I created this script:
Continue reading “Google Ads Script – Negative Keyword Suggestions”
