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What is the Purpose of MCC Scripts?
If you are managing a single Google Ads account you may not have heard of Adwords My Client Center (short: MCC) before. Basically, this is an environment to manage multiple Adwords account, potentially for multiple clients. An MCC account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts — including other manager accounts — from a single location.
Since the rebranding of Adwords into Google Ads this is called “Google Ads Manager Accounts“.
Likewise, MCC Scripts are now called “Ads Manager Scripts”.
These scripts allow you to store a single script in one place in the MCC/Google Ads Manager Account and execute the script across multiple client accounts.
After you add an Ads Manager Script to your Google Ads Manager you will be able to run the script on all of your accounts. Be aware of some limitations of MCC Scripts though.
Read more on MCC Scripts and how to convert a Single account script into an MCC Script.