Excluding all Mobile App Placements – the quicker and easier way

If you are wondering _why_ you would want to exclude Mobile App Placements from your account, read this.

If you are looking for the quickest and easiest way to exclude _all_ Mobile App Placements from your account (without having to click 140 App categories) follow these steps:

 

1. 1. In the Google Ads UI, select the All campaigns view
   2. In the left navigation, select ‘Audiences, keywords and content -> Content’
   3. Go to ‘Exclusions’
   4. Click ‘Edit exclusions’
   5. Select ‘Account’ (NOTE: PMax placement exclusions can only be added at the account level, NOT at the level of individual PMax campaigns)
      
   6. Select ‘Enter’
   7. Go to this Google Sheet that lists all Mobile App Category placements and copy all the values in column B ‘Mobile App Placement Exclusions‘
   8. Paste the list in the Google Ads UI under ‘Enter multiple placements’
   9. Click ‘Add Placements’
   10. Hit Save

       

   11. You’re done 🙂

PS: Want to ALWAYS BE IN THE KNOW when Performance Max campaigns are showing your ads on BAD PLACEMENTS?  Check out my Google Ads Script for PMax Placement Exclusions.