Hoppa, there we go, ICYMI: beginning in July 2022, you will no longer be able to create new ETAs or edit existing ETAs in Google Ads.
Source: https://support.google.com/google-ads/answer/11031467
For most of us, this move will not come as a surprise. The writing has been on the wall for some time now. Still, a pretty shitty move Google if you ask me.
I like being in control of my creatives and although we still (for now at least) have the option to pin headlines and descriptions, RSAs give us much less control of what exact ad copy is shown to the user.
Let’s hope Google will give us some more data on the actual performance of the different ad components and combinations that show up before removing ETAs altogether. We’ll have to see.
In the meantime, here are some scripts that can help you prepare for the change:
- https://www.karooya.com/blog/rsa-responsive-search-ads-ad-performance-script/
- https://searchengineland.com/will-rsas-help-or-hurt-your-account-this-script-will-help-you-figure-it-out-330199
- https://adsscripts.com/scripts/google-ads-scripts/create-responsive-search-ads
- https://github.com/google/responsive-search-ads-builder/blob/master/rsa_builder.js
– Nils