Want to Automatically Cut Wasted Ad Spend from your GAds Account?

Today is my birthday AND it’s been over two months since you last heard from me. That’s why today, I am treating AND giving you an update on what’s going on on my end.

1. The Treat

The treat is one of my favorite homebrew scripts: Negate low-performance search terms.

This script monitors your search term data and automatically creates negative keywords for search terms that had over X clicks and little to no conversions. Negatives are added at the ad group level. If new negatives are added, the negatives are reported via email. The email contains a link to the Google Doc spreadsheet documenting an archive of all the negatives that have been added.

Instructions for the script are in the comments at the top of the source code.

Here’s the link:
https://nilsrooijmans.com/negate-low-performing-search-terms.txt

Now, if this script does not get you to play Stevie’s-greatest-ever (thank you, thank you), I hope this update will:

2. The Update

In the last months, I’ve been working on something I’ve been planning to do for a looong time: offer a workshop to help you create your very own script yourself. And finally… the “Google Ads Scripts for Beginners” workshop is ready! If you want to be on the list for early bird access, hit reply.

Next to finishing the workshop, I also have an update ready for my “Ultimate List with FREE GAds Scripts.” The list grew from 250 to over 400 scripts! If you signed up for the list, the update will be delivered to your inbox later this week.

And to finish, you’ll be receiving my daily emails with “tips & tricks to improve your account and productivity,” restarting today.

Thanks for being here, talk soon!

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.