Wouldn’t it be nice to have a list of the best scripts out there when it comes to Shopping campaigns?
Based on many requests from the community and Google search data, the answer is probably “Yes.”
So, I’ve started collecting scripts and am working on a list with the best ones I can find.
Here’s the first, “Exact Match For Shopping”: https://searchengineland.com/keywords-back-google-shopping-campaigns-230973
The script reads a list of exact match keywords for Shopping campaigns from a Google Doc and then excludes any search queries from your Shopping campaigns if they do not match those keywords by adding them as a negative.
Using this script, you could run a Shopping campaign just for your best-performing search terms and spend as little as possible on clicks from other search terms.
But it also means that you can run your Shopping campaigns sort of like separating Broad and Exact campaigns. The “Exact” Shopping campaigns will bring in your high conversion traffic, and your Broad ones will bring in the less predictable long-tail queries.
If you really want to take control over your Shopping campaigns, you can even use this script to map each user query to a specific product that you would like Google to show for that query.
Note: in my experience, this strategy does not scale very well and only works for shops with a limited number of items (<100).
– Nils
PS: The author shares a lovely insight at the end -> “Someone should tell Google that keywords are a great way to manage online advertising campaigns.”