“How much is a click worth?”
My immediate reaction to this question is: “Whose click?”
My 70 y/o dad would be happy to take that 40% discount on the bottle of whiskey.
My 8 y/o niece wouldn’t convert for at least the next 10 years.
Here’s the thing: the value of a click is NOT solely a property of the keyword.
It’s a combination of many (targeting) dimensions.
Don’t fall into the trap of relying solely on the keyword.
If you don’t layer the right audience on top of it, you’re effectively leaving money on the table.
Yours,
– Nils