Starting today, standard shopping campaigns will no longer show on Gmail, Discover, and YouTube.
However, you can still continue showing your Shopping ads on YouTube Search by opting into the Search Partner Network (SPN); the YouTube Search inventory has been moved to SPN!
If you have already opted into SPN, no action is required; your ads will automatically show on YouTube Search.
If want to exclude YouTube Search, then you need to opt out of SPN entirely.
Here’s the thing: depending on your specific Shopping campaign Networks targeting setting, you might see some drastic changes in the performance of the SPN for your shopping campaigns.
My advice would be to monitor your SPN performance like a hawk next few weeks.
I’m working on a script to do this for us as we speak, and I hope to share this with this list in a few days.
In the past, the search partner network and YouTube, Gmail, and Discover used to be separated:
As of today, not anymore (this is what I see in my accounts):
Yours,
– Nils