Dreyfus never stops

“A PPC expert is someone who, after many years, manages to remain confident enough to ABT and humble enough to keep learning.”

ABT = Always Be Testing.

Here’s a helpful model for this:

SOURCE: https://www.kaizenko.com/the-dreyfus-model-of-skills-acquisition/

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.