Do you want to keep your finger on the pulse of your accounts, with zero effort? If so, this script might be worth your time.
Automatic Report – Anomalies in your campaign spending
What it does:
This script will let you check for unusual behavior in your account by finding campaigns that show significant changes in today’s spending compared to expected spending based on prior performance.
Why you’d care:
There can be many reasons why campaign behavior changes drastically. Some of them can be due to changes in search behavior. Others can be caused by your competitors’ bidding. Others are caused by our own mistakes. Best be alerted on the spot.
Here’s some good news for those of you who are already familiar with making small changes to scripts: you can add some functions to the script to report anomalies in any of these metrics below.
- impressions
- clicks
- avg CPC
- conversions
- conversion rate
- conversion value
- CPA
- ROAS
Happy scripting!
– Nils