One of the new students in my Google Ads Scripts training asked a question that I know a lot of PPC specialists struggle with before running their first scripts:
“Is anyone here worried about scripts breaking things in their Google Ads account?”
The critical phrase here is “in their Google Ads account,” and the good news is: you don’t have to be worried!
Enter the ‘Google Ads Scripts Preview Mode’.
When scripts are executed in preview mode, they make no changes to the account or actual campaign data. Instead, script execution shows the changes that would have been made had the script been executed. Once you’re satisfied with the output, you can start the live execution of a script or schedule it.
Preview mode is a powerful feature, as it allows you to develop and debug a script without worrying about erroneous changes being made to your Google Ads data.
Note, however, that if the script is programmed to make changes to anything outside of Google Ads (like for example adding data to a spreadsheet), the Preview mode will make this happen.
So, no need to fear. You can start testing one of these 400+ free Google Ads scripts today!
– Nils