A hidden gem in Google’s ad assets

Promotion assets are great for highlighting your time-limited offer. They increase visibility and CTR.

Here’s a hidden gem that I don’t see used very often: you can use the promotion asset even when you don’t have a specific time-limited sale or promotion event in progress!

(You can click the image to enlarge it)

Simply create a permanent promotion asset by following these steps:

1. Create a promotion extension 
2. Select ‘none’ for the occasion
3. Create the extension

Your newly-created asset will be added to your ad.

More visibility, more clicks!

Go ahead and create one right now, it only takes 5 mins.

– Nils

PS: If you are interested in the discount for my next Google Ads Scripting Workshop, here’s your link: https://nilsrooijmans.com/google-ads-scripting-workshop-for-beginners/

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.