Last night, one of my client’s best-selling products got disapproved.
No more impressions. No more clicks. No more sales.
I did get more emails, though… from an unhappy client.
The issue?
“Mismatched value (page crawl) [price]”
However, the website clearly showed the actual price, matching the feed:
So I thought: WTF?! Do I really need to dive into this website code to figure out why the Google crawler cannot recognize the discounted price?
Turns out, the answer is No. There’s an easy tool for that.
Here’s Google’s Rich Results Tool: https://search.google.com/test/rich-results
It’s a quick and easy way to verify that you have correctly implemented the structured data markup for price [price] on your product landing pages.
Thank you, Google.
I hope you appreciate it as much as I do.
– Nils
PS: Here’s more info on how to fix structured data issues like these: https://developers.google.com/search/docs/appearance/structured-data/product