And yet… sometimes it does make a lot of sense to know if you should.
For each of your Google Ads accounts, do you know (by heart) which gender performs best?
I don’t, but this script keeps me in the know:
https://nilsrooijmans.com/google-ads-script-gender-bid-adjustment-suggestions/
And yes, we can still create different campaigns/ad groups (and thus different targets and creatives) for different Genders.
– Nils
PS: Want to learn how to create scripts that suggest when to segment campaigns or ad groups? Join me for my “Advanced Google Ads Scripting & AI” workshop at SMX Advanced Berlin on October 1. Use coupon Rooijmans15 for a 15% discount. Here’s the link –> https://smxadvanced.eu/deep-dives/