Ever had a client make unwanted changes in the Google Ads account during the weekend?
We just did.
The client installed a third-party tracking tool on Saturday and allowed the tool to make changes to the tracking templates in the account we manage.
These changes conflicted with our conversion tracking.
If we hadn’t noticed the changes and kept the new tracking template in place, our OCI would have been off, way less conversions would have been tracked, and smart bidding would have almost certainly gone haywire!
Luckily for us, we have been running the change history alert script that sent us this warning:
Google Ads Scripts FTW!
Here’s the link to the script:
https://nilsrooijmans.com/google-ads-script-change-history-alerts/
– Nils