Fellow member of the list, Darryl Hall (name shared with permission), asked:
“Why does nobody in the industry talk about scripting for Microsoft Ads?”
It’s true; compared to Google Ads Scripts, scripting for Microsoft Ads gets little to no attention.
Of course, I can’t speak for others, but here are my reasons:
1) For the majority of my clients, Microsoft Ads is either absent or only a very small percentage of their PPC efforts.
2) Compared to Google Ads Scripts, it has limited functionality (a lot of the functions in Google Ads Scripts are missing in Microsoft Ads)
3) Integration with Google Sheets is possible, but cumbersome
4) Microsoft Ads Scripts environment is relatively buggy compared to Google Ads
All in all, it’s about the ROI for me; creating Microsoft Ads Scripts simply shows much lower returns.
That being said, here’s how you can send Microsoft Ads data to a Google Sheet, and process it from there (using Apps Scripts):
https://nilsrooijmans.com/google-ads-scripts-faq/can-i-use-bing-ads-scripts-to-send-microsoft-advertising-data-to-a-google-sheet/
– Nils
PS: I’ve decided to try and help some more PPC friends by answering questions via an ‘Ask Me Anything’ each Wednesday.
If you’ve got a question to which my answer would benefit a larger part of the community, send it my way, and I’ll try to answer it 🙂