Roughly three years ago, I made a mistake.
Here’s what I wrote in my daily email from January 26, 2022:
“Due to my elite auditing skills, I figured out how to save 30 PERCENT of ad spend without reducing conversion value.
Here’s some optimization tips:
1. End the broad match campaign experiment you added a month ago and forgot about…”
Today, I discovered I made the same mistake again.
I guess I should take my own writing more seriously. (*)
– Nils
(*) Or stop excluding campaign experiments from my monitoring scripts.