“Google simply cannot be trusted!”
There. I said it.
And I will say it again.
Back in 2019, I was invited to the Great Day event to speak about this issue.
In my presentation titled “Keeping an Eye on Google’s AI using Scripts“, I spoke about my methodology and scripts to monitor and analyze the impact of Google’s AI, mitigate some of the risks, and regain control.
The first slides talk about the different stakeholders in the Google Ads game, and how their goals aren’t aligned.
Recent revelations in the US antitrust trial against Google stress the importance of the matter.
Don’t believe me?
Read this:
“Bloomberg’s Leah Nylen has the details of Google ads executive Jerry Dischler’s testimony, where he describes statements he made under oath in 2020.
Dischler says Google tweaks its auction process in ways that may have raised prices in the past by 5 percent for the typical advertiser and could potentially have raised them by 10 percent for some queries.The parties buying the ads would have been unaware of these “tunings” of prices; “we tend not to tell advertisers about pricing changes,” Dischler said.“
I hate to say it again, but you simply cannot trust Google to spend your ad budget in a way that benefits you the most.
Keep an eye on Google’s AI.
– Nils