Is it a “lack of automation” problem?

If you don’t have as much time as you’d like to finish your work, you might have a “lack of automation” problem.

Or… you might not.

How can you tell?

Let’s say you’re an individual freelancer or part of a small PPC team, and you’re already running multiple Google Ads Scripts that automate all the repetitive tasks…

…but you still don’t have enough time to finish your work.

In a case like this, I’d say a lack of automation probably isn’t your main problem.

Your main problem is probably one of the following:

– you’re biting off more than you can chew (or may be forced to)
– you don’t have a clear plan (strategy)
– you don’t have a clear process (SOPs)

Tinkering with Google Ads Scripts might be fun, but it might not improve your situation if it’s not the main problem.

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.