a very quick and easy way to add promotions to your RSAs

Do you want to apply your special Black Friday headline to all RSAs in just a few seconds? 

Instead of changing all your RSAs in different ad groups in different campaigns, you can simply use this little-known Google Ads feature:

Campaign Level Headlines (and Descriptions)

Here’s how I use it:

1. Create Black Friday headlines (e.g., ‘Crazy Black Friday Offer’, ‘40% Discount with Code BF40’)
2. Pin the headlines to Headline 1 and Headline 2 
3. Set start date and end date for the Headlines
4. Select the Headline in the Asset view, and Add it to all campaigns I want to apply it to

That’s it.

Our friends at Paid Media Pros created this awesome video that walks you through the process:
https://www.youtube.com/watch?v=m35xGQjTFpE

Here are more details from Google:
https://support.google.com/google-ads/answer/13548268?hl=en

Trust me, if you run Black Friday promotions, this is one of the quickest and easiest ways to promote them.

– Nils