Want some PPC horror stories?
Check out this terrifying thread on /r/PPC: https://www.reddit.com/r/PPC/comments/1ga58zk/whats_your_biggest_ppc_nightmare/
If nothing else, it will sharpen your awareness of some of the worst PPC mistakes our universe has to offer.
Here’s one of my recent painful mistakes:
I implemented consent management via CookieYes on a Shopify store. Configuration went smoothly. Preview in GTM. All seemed well. Except… CookieYes was missing the integration with Shopify Consent API. So, no conversions were being tracked anymore (even if the user did provide consent). Then, smart bidding decided to reduce bids to ALMOST ZERO! No clicks, no conversion, no smile on the client’s face.
Ouch!
You have to know: I dream of happy clients.
Angry clients are nightmare fuel to me.
Your turn: what’s your biggest PPC nightmare?
– Nils
PS: I am thinking about doing a live webinar next week where I’ll show you how I create a Google Ads Script to prevent the most “popular” PPC nightmare. So, if you want to prevent your nightmare from coming true, be sure to respond!