(For your convenience, the link to part 1 of this is provided below.)
Have you ever had an e-commerce client that wanted to maximize profit instead of revenue?
If so, join me and our PPC friends at Product Hero in their upcoming webinar next week ‘Everything you need to know about POAS’.
In the webinar, I’ll present my A/B testing approach for Standard Shopping, which allows for optimizing your ROAS/POAS targets to maximize your profit.
Here’s a sneak peek:
Here’s the link to the webinar (7 August, 13:00 CET, 30 minutes):
https://producthero.com/en/profit-on-ad-spend-poas-webinar
See you there?
– Nils
P.S. As promised, here’s the link to the first part: https://nilsrooijmans.com/daily/how-i-use-standard-shopping-to-maximize-profit