Automate your reporting: this tool allows you to focus on what really matters

Automating Google Ads reports is like teaching a philosopher to code.

Suddenly, you have more time to ponder the bigger questions, like the true ROE (Reason Of Existence) of your Google Ads account.

You can ask yourself questions that (really?) matter, such as:

  • “Why does this audience dance more gracefully with my main KPI than that other group of ad-clicking-tire-kickers?”
  • “What is it that makes this group of best-selling products so special?”
  • “What seasonal trends do I see upcoming in the near future, that I can act upon today?”

Questions that impact your account’s performance far beyond the mere act of compiling reports.

If you agree, meet Swydo.

Swydo is like a Zen garden, automating Google Ads reports and cultivating peace in your workday.

It allows you to contemplate the profound instead of getting lost in the data-gathering and number-crunching weeds.

I’ve found Swydo to offer me huge time savings when it comes to automated reporting:

  • It aggregates data from all the major platforms.
  • It has a very small learning curve (and is easier to implement than Looker Studio).
  • It offers a free plan with a great onboarding service. You can get your specific report running in 20 minutes.
  • It allows for copy-paste templates you can use for each new client.
  • It’s the cheapest solution out there unless you want to spend a lot of time on the plumbing and client setups.
  • It is reliable and robust. Reports go out on time, every time.

Again, their support is amazing; just book a support call via Calendly, and skilled professionals will help you create any report you need.

Yes, my firsthand experience with Swydo support took me by surprise, after numerous calls with other “platform professionals”. (*) 

– Nils

(*): Interested to learn how I handle all the endless calls from Google Reps? If so, hit reply.

PS: If you want a reliable and affordable solution to automate your performance reporting -> sign up for a free trial at: https://www.swydo.com/

When you are happy with the tool and ready to upgrade, mention “NilsRooijmans” during the upgrade to get a $100 discount.

I’d still share these tips without the kickback, but a few extra bucks is nice! Here’s the link again: https://www.swydo.com/

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.