How Google Adsense’s move to position first bidding might be hurting your Google Ads account

ICYMI:

Google switched to position first bidding for the Adsense auction Nov 17 2021. (source from Google doc)

The Adsense auction is the auction where your ads in the Search Partner network compete.

I’ve seen some accounts where this traffic has exploded in recent months and the quality can be terrible.

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