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Need to audit or set up Performance Max campaigns in your Google Ads account?

Use this checklist to increase you chance of success:

PART 1

• • implement gtag.js on your site
  • add Google Ads conversion tracking code
  • setup dynamic remarketing
  • make sure the product id matched your feed id
  • include hashed email
  • add the new_customer parameter to your tag
  • customize ad_personalization_signals to comply with regulations
  • enable consent mode modeling
  • enable enhanced conversion tracking
  • set attribution to data-driven
  • make sure to have GA4 implemented and linked to your account
  • create Performance Max segment in GA4
  • <more…>

NEED HELP IMPROVING PMAX PERFORMANCE? 

Want to beat your current Pmax Performance?

👉👉 LET ME SHOW YOU HOW TO BEAT PERFORMANCE MAX! (click here)

Continue reading “Google Ads Performance Max Audit Checklist”

Nils Rooijmans

SESSION DESCRIPTION:

Cheating Google Ads Automation by combining the power of Google Ads Scripts and Google’s AI

Do you want to get low CPC clicks that convert for highly competitive keywords? If yes, then you need to learn how to combine the power of Google Ads Scripts and Google’s AI.
In this session Nils will talk about the workings of the Google auction, the DSA algorithm, broad match and smart bidding and how you can use scripts to control their behavior to serve _your_ goals instead of Google’s.
At the end of this session you will have a proven recipe to be profitable in competitive niches with high CPCs by generating low CPC clicks with high conversion value.
And you can take your mature Google Ads accounts to the next level by uncovering growth opportunities that you thought would be unprofitable.

 

We all love to track conversions, don’t we?

I sure do.

Here’s your PPC Pro tip for today:
track your clicks from free product listings in Google Shopping.
Continue reading “Track clicks from free product listings in Google Shopping”

ICYMI:

Google switched to position first bidding for the Adsense auction Nov 17 2021. (source from Google doc)

The Adsense auction is the auction where your ads in the Search Partner network compete.

I’ve seen some accounts where this traffic has exploded in recent months and the quality can be terrible.

Continue reading “How Google Adsense’s move to position first bidding might be hurting your Google Ads account”