Boosting your Google Ads Performance
Opportunity comes from changes in the world.
The bigger the changes, the bigger the opportunity.
Search behavior is no exception.
Here’s a script to monitor how Google is matching new search terms to your keywords and what is changing in the search behavior of your audience.
Continue reading “Google Ads Script – Trending Search Terms”
Ad Disapprovals happen.
There are many reasons why an ad can get disapproved and I had to deal with a lóóóóóót of them.
Most of which were my own “fault” (me trying to squeeze in that extra special symbol, or some more CAPS, or…).
Not last year though.
Continue reading “Google Ads Script to Receive Disapproved Ads Alerts”
Here’s a true story.
Two months ago we decided to add another conversion action to one of my client’s accounts.
You know the drill; add some more conversion actions (like form fills, newsletter signups, etc) to your account so you can start optimizing for them.
What we didn’t know was that Google sneaked in a new default setting aaaallll the way down the page when you create a new conversion:
Continue reading “Google Ads Script – Search Partner Alerts”
Change happens.
A couple of months ago I went out to visit my favorite steak restaurant. Turned out it moved to the other side of the city.
Bummer…
Websites are no exception.
Sounds familiar?
It’s a quote from a job interview conducted by a VP of Marketing. I was helping him out, recruiting an in-house PPC specialist earlier this year.
Yep. We’ve got a long way to go there. But that’s a different story (next to his style of management, failures are, of course, the only way to make the most out his ad spend).
His words did remind me though, of the importance of not completely f@#king up. Not making the mistakes that make us look like the incompetent idiot in the room.
Yet, that is just what I did. A couple of months ago. I f@#ked up.
Continue reading “Google Ads Script to Receive High CPC Bid Alerts”