Boosting your Google Ads Performance
What it does:
This Google Ads script creates a nicely formatted email that reports the performance of your campaigns. It includes funny emojis to quickly help you discriminate between good performing campaigns and bad performers.
Continue reading “Google Ads Script Review – Campaigns Reporting Script (Fun Edition)”
What it does:
This script monitors Performance Max campaigns across multiple Google Ads accounts under an MCC. It checks if these campaigns served in Google Shopping the previous day and checks if their spend meets a specified threshold. If any campaigns do not meet these criteria, the script sends a warning via email.
Why you care:
For most advertisers running PMax campaigns, clicks from the Shopping PLAs are the main revenue driver. Spending the budget on other channels like Display and YouTube mostly tanks results. If, for some reason (*), PMax stops generating clicks from Shopping and/or starts spending much more on Display or YouTube, you want to be in the know.
(*): potential reasons for PMax dramatically shifting spend to non-Shopping channels:
Continue reading “Google Ads Script Review – PMax Shopping Spend Drop Alert”
What it does:
This Google Ads script provides a dashboard that displays a Quality Score chart and summary.
It will show the ‘Share of impressions’ and ‘Share of keywords’ per Quality Score.
The dashboard lets you drill down to accounts, campaigns, and ad groups. The bar chart and summary will show the data for your selection.
Continue reading “Google Ads Script Review – Quality Score Dashboard”
What it does:
The script creates charts in a Google Sheet that visualize the share of Brand versus Non-Brand traffic in your PMax campaigns.
Continue reading “Google Ads Script Review – PMax Brand Traffic Analyzer”
