Author: Nils

Google Ads Script – Increase shopping feed update frequency

Do your products’ prices change more than once per day?
Or do products easily go out of stock during the day?

If so, bad news: you’re losing money every day!

The Google Merchant Center interface only supports a max of once-per-day updates of the product data in your shopping feed.

 

Google Merchant Center feed schedule rate

 

Because of this fetch rate limitation, your shopping campaigns may show outdated product listing ads on the Google SERP.

Outdated Shopping Product Listing Ads

Even worse, your ideal customer may click on your product, land on your website, only to discover the price isn’t as advertised, and then LEAVE WITHOUT BUYING!

There goes your money.

Now enter a world where your shopping ads are always up-to-date, showing your latest price, and respecting your current availability status.
No more false promises in your shopping ads. Landers that deliver the promise. Converting clicks.

This requires products that are up to date with the data in your shop and product feed. Every hour of the day.

Impossible?
Not anymore.

Here’s my script to automatically update the data in your shopping ads, every hour.
Continue reading “Google Ads Script – Increase shopping feed update frequency”

SMX Advanced Berlin 2022 Session

Nils Rooijmans SMX Advanced Berlin 2022

Nils Rooijmans

SESSION DESCRIPTION:

Cheating Google Ads Automation by combining the power of Google Ads Scripts and Google’s AI

Do you want to get low CPC clicks that convert for highly competitive keywords? If yes, then you need to learn how to combine the power of Google Ads Scripts and Google’s AI.
In this session Nils will talk about the workings of the Google auction, the DSA algorithm, broad match and smart bidding and how you can use scripts to control their behavior to serve _your_ goals instead of Google’s.
At the end of this session you will have a proven recipe to be profitable in competitive niches with high CPCs by generating low CPC clicks with high conversion value.
And you can take your mature Google Ads accounts to the next level by uncovering growth opportunities that you thought would be unprofitable.

 

Google Ads Script – Disapproved Products Alerts

Disapproved products Google Shopping

Stop revenue loss due to disapproved products in the Google Merchant Center.

My inbox is bursting at the seams with evidence of people suffering >10% drop in Google Shopping performance due to product disapprovals, _without them noticing for weeks or even months_!

If you are running Shopping ads, I bet you, at least every now and then one or more products will get disapproved.
No exceptions.

The same goes for products in your Performance Max campaigns.

This is the nature of the beast; products in your shopping feed get disapproved for all sorts of reasons, at times you least expect it.

    • Your product could be missing a critical attribute value.
    • There can be a mismatch between your product data in the feed and the listing on your site (price, availability, color, …).
    • Or someone, somewhere, added a sales discount to your images.(Google will not allow it)
    • Or Google decided to change their policy for the gazillionth time.
    • Or…

The list goes on and on.

Here’s the thing:
When you fail to identify a top-performing product being disapproved, sales and revenues crash like the TSLA stock after a Musk tweet.

Keeping up with disapproved products is a MUST!
Continue reading “Google Ads Script – Disapproved Products Alerts”