https:\/\/adsscripts.com\/scripts\/google-ads-scripts\/keyword-match-type-validator<\/a><\/p>\n\n\n\nA very popular way to structure Google Ads accounts is by separating keywords by match types into different campaigns and\/or ad groups.\u00a0You can have the same keyword with different match types in a different campaign\/ad group.<\/p>\n\n\n\n
I still use this campaign structure quite often. It allows me to use (modified) broad keywords to discover new long-tail keywords with high conversion value. This way, I can do this without the risk of spending too much on the unknown long-tail searches that do not convert.\u00a0Think, an alpha-beta campaign structure, with a limited budget for the discovery campaign.<\/p>\n\n\n\n
On the ad group level, I use this structure when I want to control (lower) bids on the exact match version of a keyword, target different audiences, and\/or use different ad copy.\u00a0Think [leather jackets] versus +leather +jackets.<\/p>\n\n\n\n
If you are also using this type of account structure, and are as clumsy as me, you will make match type mistakes;\u00a0exact match might end up in your broad match campaigns or vice versa.\u00a0This script makes sure your keyword match types are consistent with the match type you indicate in the naming of your campaigns\/ad groups.\u00a0<\/p>\n\n\n\n
As a bonus, this script also checks to make sure your keywords are formatted correctly for the specific match types (no dangling ‘ + ‘ signs).<\/p>\n\n\n\n
Enjoy!
– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you splitting your campaigns or ad group by keyword match type? If so, this script is for you: https:\/\/adsscripts.com\/scripts\/google-ads-scripts\/keyword-match-type-validator A very popular way to structure Google Ads accounts is by separating keywords by match types into different campaigns and\/or ad groups.\u00a0You can have the same keyword with different match types in a different campaign\/ad … Continue reading “Are you splitting your campaigns or ad group by keyword match type?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-982","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nAre you splitting your campaigns or ad group by keyword match type? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/are-you-splitting-your-campaigns-or-ad-group-by-keyword-match-type\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you splitting your campaigns or ad group by keyword match type? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Are you splitting your campaigns or ad group by keyword match type? If so, this script is for you: https:\/\/adsscripts.com\/scripts\/google-ads-scripts\/keyword-match-type-validator A very popular way to structure Google Ads accounts is by separating keywords by match types into different campaigns and\/or ad groups.\u00a0You can have the same keyword with different match types in a different campaign\/ad … Continue reading "Are you splitting your campaigns or ad group by keyword match type?"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/are-you-splitting-your-campaigns-or-ad-group-by-keyword-match-type\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T22:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T09:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/are-you-splitting-your-campaigns-or-ad-group-by-keyword-match-type#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/are-you-splitting-your-campaigns-or-ad-group-by-keyword-match-type\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Are you splitting your campaigns or ad group by keyword match type?\",\"datePublished\":\"2021-01-27T22:49:00+00:00\",\"dateModified\":\"2024-07-11T09:55:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/are-you-splitting-your-campaigns-or-ad-group-by-keyword-match-type\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/are-you-splitting-your-campaigns-or-ad-group-by-keyword-match-type\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/are-you-splitting-your-campaigns-or-ad-group-by-keyword-match-type\",\"name\":\"Are you splitting your campaigns or ad group by keyword match type? 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