{"id":98,"date":"2023-11-02T16:27:00","date_gmt":"2023-11-02T15:27:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=98"},"modified":"2023-11-21T04:59:10","modified_gmt":"2023-11-21T03:59:10","slug":"take-your-callouts-to-the-next-level-get-more-clicks","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/take-your-callouts-to-the-next-level-get-more-clicks","title":{"rendered":"take your callouts to the next level -> get more clicks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Callout extensions allow you to occupy more real estate on the top of the Google SERP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More real estate -&gt; more eyeballs &amp; less room for competition -&gt; more clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to take your callout extensions to the next level and get more clicks?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some great examples from our PPC friend Ed Leake:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1052\" height=\"627\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-5.png\" alt=\"\" class=\"wp-image-100\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-5.png 1052w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-5-300x179.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-5-1024x610.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-5-768x458.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some quick tips:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Google recommends 12-15 characters per callout, with a hard limit of 25 characters. Shorter ones get a better chance of being displayed. -> Treat callout extensions like bullet points as opposed to trying to use full sentences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Personally, I like to use callout extensions to present &#8220;hard&#8221; features of products\/services. Think: nr of rooms, screen size, battery life, delivery times, accreditation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Here&#8217;s a simple hack I like to use to make my callouts stand out more: add a hash (&#8216;#&#8217;) in front of your text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Note that if your callout text is included in your description, Google may not show the callout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ed actually has 142 callout examples on his Google Sheet. They are part of the God Tier Ads Framework. If you want to simplify account management, take back control, and improve results (or your money back) ->\u00a0<a href=\"https:\/\/app.godtierads.com\/gta-bonus-bundle\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for Ed&#8217;s God Tier Ads<\/a>. Use my\u00a0<strong>discount code &#8220;NILS100&#8221;<\/strong>\u00a0at checkout for $100 off. Pay once, get lifetime access to everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d still share these tips without the kickback&#8230; Ed&#8217;s pro tips have made me way more money than I\u2019ll ever see from commissions, but a few extra bucks is nice! Here&#8217;s the link again:\u00a0<a href=\"https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Callout extensions allow you to occupy more real estate on the top of the Google SERP. More real estate -&gt; more eyeballs &amp; less room for competition -&gt; more clicks. Want to take your callout extensions to the next level and get more clicks? Here are some great examples from our PPC friend Ed Leake: &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/take-your-callouts-to-the-next-level-get-more-clicks\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;take your callouts to the next level -> get more clicks&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>take your callouts to the next level -&gt; get more clicks - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/take-your-callouts-to-the-next-level-get-more-clicks\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"take your callouts to the next level -&gt; get more clicks - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Callout extensions allow you to occupy more real estate on the top of the Google SERP. More real estate -&gt; more eyeballs &amp; less room for competition -&gt; more clicks. Want to take your callout extensions to the next level and get more clicks? 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