{"id":955,"date":"2021-02-25T23:39:00","date_gmt":"2021-02-25T22:39:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=955"},"modified":"2024-07-02T09:57:49","modified_gmt":"2024-07-02T07:57:49","slug":"google-ads-script-search-query-illuminator","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator","title":{"rendered":"[Google Ads Script] Search Query Illuminator"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It&#8217;s September 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The earth shattered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People from all over the world\u00a0muttered furiously under their\u00a0breath.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The word was out:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cWe are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward\u201d<\/em><\/p>\n<cite><em>Signed, your anonymous friends at Google<\/em><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Another monumental garbage move by the almighty less-do-no-evil-getting big G.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But hey, what can we do? Not much&#8230; except maybe promote Bing some more?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we can do, however, is monitor the size and impact of this change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our friends at smec created a nice little free script to do just that (sign-up required): <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-search-terms-report-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Search Query Illuminator<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what the script will do: the script generates a Google Sheet reporting the percentage of Clicks, Impressions, Cost, and Conversions from unknown search terms, for periods before and after the change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here&#8217;s what that looks like in one of my accounts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1211\" height=\"396\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image.png\" alt=\"\" class=\"wp-image-956\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image.png 1211w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image-300x98.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image-1024x335.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image-768x251.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image-1200x392.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(I am seeing sort of the same pattern in most of my accounts.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How has the search term data change impacted your accounts?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hit reply &#8212; I read every one of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s September 2020. The earth shattered. People from all over the world\u00a0muttered furiously under their\u00a0breath. The word was out: \u201cWe are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward\u201d Signed, your anonymous &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[Google Ads Script] Search Query Illuminator&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-955","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Google Ads Script] Search Query Illuminator - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Google Ads Script] Search Query Illuminator - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s September 2020. The earth shattered. People from all over the world\u00a0muttered furiously under their\u00a0breath. The word was out: \u201cWe are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward\u201d Signed, your anonymous &hellip; Continue reading &quot;[Google Ads Script] Search Query Illuminator&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T22:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T07:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"[Google Ads Script] Search Query Illuminator\",\"datePublished\":\"2021-02-25T22:39:00+00:00\",\"dateModified\":\"2024-07-02T07:57:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/07\/image.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-search-query-illuminator\",\"name\":\"[Google Ads Script] Search Query Illuminator - 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