{"id":953,"date":"2021-03-02T00:27:00","date_gmt":"2021-03-01T23:27:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=953"},"modified":"2024-07-02T09:22:47","modified_gmt":"2024-07-02T07:22:47","slug":"how-much-is-a-click-worth","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/how-much-is-a-click-worth","title":{"rendered":"How much is a click worth?"},"content":{"rendered":"\n
\n

“How much is a click worth?”<\/p>\n<\/blockquote>\n\n\n\n

My immediate reaction to this question is: “Whose click?”<\/p>\n\n\n\n

My 70 y\/o dad would be happy to take that 40% discount on the bottle of whiskey.<\/p>\n\n\n\n

My 8 y\/o niece wouldn’t convert for at least the next 10 years.<\/p>\n\n\n\n

Here\u2019s the thing:<\/strong> the value of a click is NOT solely a property of the keyword.<\/p>\n\n\n\n

It’s a combination of many (targeting) dimensions.<\/p>\n\n\n\n

Don’t fall into the trap of relying solely on the keyword.\u00a0<\/p>\n\n\n\n

If you don’t layer the right audience on top of it, you’re effectively leaving money on the table.<\/p>\n\n\n\n

Yours,<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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