{"id":944,"date":"2021-01-30T16:25:00","date_gmt":"2021-01-30T15:25:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=944"},"modified":"2024-06-27T11:20:58","modified_gmt":"2024-06-27T09:20:58","slug":"ppc-habit-quick-and-easy-way-to-come-up-with-new-ideas","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/ppc-habit-quick-and-easy-way-to-come-up-with-new-ideas","title":{"rendered":"[PPC Habit] Quick and easy way to come up with new ideas"},"content":{"rendered":"\n

Yesterday, we talked about habits and how they improve your PPC Productivity.

Today, I am sharing one of my favorites as a first.\u00a0It will help you come up with new ideas to improve your campaigns in no time.\u00a0<\/p>\n\n\n\n

I call it\u00a0SERP-watching<\/em>.<\/p>\n\n\n\n

Next time you open a new Chrome tab and load the Google Ads interface, try this:<\/p>\n\n\n\n

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  1. Navigate to the search term report (account level)<\/li>\n\n\n\n
  2. Sort the list by any one of these columns: conversions\/conversion ratio\/conversion value<\/li>\n\n\n\n
  3. Copy the top search term<\/li>\n\n\n\n
  4. Open a new tab with a Google search box<\/li>\n\n\n\n
  5. Paste the search term in the search box<\/li>\n\n\n\n
  6. Watch the SERP<\/li>\n<\/ol>\n\n\n\n

    What does Google tell you?<\/p>\n\n\n\n

    How can you translate what you see into improving your account?

    Look beyond the obvious:<\/p>\n\n\n\n