Do testimonials work? I know they do because I owe my business to one.
Picture a nervous 21-year-old software nerd, sweating like a pig in his worn-out Star Wars t-shirt, and desperately trying to pitch his skills to a Fortune 500 VP of marketing on the way to a formal marketing event.\u00a0<\/p>\n\n\n\n
The stammering wannabe entrepreneur, of course, is me. The odds were long, and in fact, it\u2019s fair to say I didn\u2019t know anything about sales, let alone how to sell my big idea. Here are my five tips for making the best use of testimonials in your ad copy:<\/strong><\/p>\n\n\n\n
Just walking up to the VP was a gut-wrenching flashback to the job interview from only a year before.
Somehow I did manage to deliver my pitch, but only through the magic of the testimonial.
Instead of the direct approach, I asked a good colleague to prepare the way with a lavish dose of my extremely unique skills. Luckily, this colleague ignored me and instead presented a more humble and accurate picture. This way more true-to-life testimonial surprisingly clinched the sale.
What does this tell us, other than the obvious reflection of my wantrepreneur pitching prowess?
Testimonials work!<\/strong><\/p>\n\n\n\n\n
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