{"id":915,"date":"2021-05-20T19:01:00","date_gmt":"2021-05-20T17:01:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=915"},"modified":"2024-06-25T09:59:26","modified_gmt":"2024-06-25T07:59:26","slug":"what-a-script-should-really-do","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/what-a-script-should-really-do","title":{"rendered":"What a Script Should Really Do"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As you manage PPC accounts, you need automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, measuring conversions requires something like Analytics and\/or a tracking script on your thank you page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Great Google Ads scripts do one of two things:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1) They automate something that is nearly impossible for any human to do<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GOOD IDEA: Create a script to\u00a0<a href=\"https:\/\/nilsrooijmans.com\/google-ads-script-check-for-redirects\/\" target=\"_blank\" rel=\"noreferrer noopener\">check for redirects<\/a>\u00a0in all of your campaigns every day (impossible to do manually when the number of landers exceeds double digits)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BAD IDEA: Create a script to disable the &#8220;auto-applied\u00a0ad suggestions by Google&#8221; (you should disable this horrible feature, but this is a one-time action that can easily be done manually)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2) Or, they relieve you from a time-consuming or ridiculously mundane repetitive task<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GOOD IDEA: Create a script to\u00a0<a href=\"https:\/\/adsscripts.com\/scripts\/google-ads-scripts\/bidding-campaign-device\" target=\"_blank\" rel=\"noreferrer noopener\">automatically calculate and set bid adjustments<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BAD IDEA: Create a script to update price extensions if you only have a few product price changes every year<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scale beyond what is humanly possible, or drastically reduce your workload.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s what a script should do for you, really.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you manage PPC accounts, you need automation. For instance, measuring conversions requires something like Analytics and\/or a tracking script on your thank you page. Great Google Ads scripts do one of two things: 1) They automate something that is nearly impossible for any human to do GOOD IDEA: Create a script to\u00a0check for redirects\u00a0in &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/what-a-script-should-really-do\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What a Script Should Really Do&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-915","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What a Script Should Really Do - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/what-a-script-should-really-do\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What a Script Should Really Do - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"As you manage PPC accounts, you need automation. 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