{"id":84,"date":"2023-11-16T02:19:00","date_gmt":"2023-11-16T01:19:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=84"},"modified":"2023-11-20T10:51:55","modified_gmt":"2023-11-20T09:51:55","slug":"auction-insights-trendline-to-reveal-bf-competitors","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/auction-insights-trendline-to-reveal-bf-competitors","title":{"rendered":"Auction Insights Trendline to reveal BF competitors"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fellow list member Alex van de Pol shared an interesting tip on getting a clearer<strong>&nbsp;trend analysis on the auction insights&nbsp;<\/strong>via LI last week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Black Friday competitors attacking your ad positions like piranhas on a feast, how do you plan to keep your campaigns afloat?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insights into exactly what competitor is going\u00a0full throttle in the fast lane of Google Ads spend\u00a0might give you some clues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"839\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-3.png\" alt=\"\" class=\"wp-image-85\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-3.png 1667w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-3-300x151.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-3-1024x515.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-3-768x387.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-3-1536x773.png 1536w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-3-1200x604.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how you can easily achieve this visual representation in your own account:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Navigate to the &#8216;Reports&#8217; section.<br>2. Choose &#8216;Auction insights&#8217; and select either &#8216;Search&#8217; or &#8216;Shopping&#8217; at the account level.<br>3. For &#8216;Search&#8217;, ensure only the &#8216;Display URL domain&#8217; is active, or for &#8216;Shopping&#8217;, use the &#8216;Store display name&#8217;.<br>4. In the columns, focus on a single metric\u2014such as &#8216;Impression Share&#8217;, &#8216;Overlap Rate&#8217;, &#8216;Top of page&#8217;, or &#8216;Absolute Top of page&#8217;\u2014to avoid clutter.<br>5. Change the view from a table to a &#8216;Time Series-Line Chart&#8217; and set your desired time frame to analyze.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especially if you&#8217;re in e-Comm, I suggest you jump right in. It only takes 3 mins!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fellow list member Alex van de Pol shared an interesting tip on getting a clearer&nbsp;trend analysis on the auction insights&nbsp;via LI last week. With Black Friday competitors attacking your ad positions like piranhas on a feast, how do you plan to keep your campaigns afloat? Insights into exactly what competitor is going\u00a0full throttle in the &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/auction-insights-trendline-to-reveal-bf-competitors\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Auction Insights Trendline to reveal BF competitors&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auction Insights Trendline to reveal BF competitors - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/auction-insights-trendline-to-reveal-bf-competitors\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auction Insights Trendline to reveal BF competitors - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Fellow list member Alex van de Pol shared an interesting tip on getting a clearer&nbsp;trend analysis on the auction insights&nbsp;via LI last week. With Black Friday competitors attacking your ad positions like piranhas on a feast, how do you plan to keep your campaigns afloat? 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